(UPBEAT MUSIC)
NARRATOR: We begin with an iconic shape,
and we bring it to life in three ways
with our Iconic, Open, and Cropped hexagons.
The Iconic hexagon welcomes customers to the brand.
Recognised the world over, it takes centre stage
as our most distinctive asset.
It's bold.
It's confident.
It's always red.
The Open hexagon is a canvas to tell stories
and a window into the worlds of our customers and people.
It comes alive when paired with digital and motion assets.
The Cropped hexagon brings variety and dynamism
with a subtle nod to the geometry of our logo.
These core brand assets will help us achieve
standout consistency.
(CHIMING TUNE)