(UPBEAT MUSIC)
NARRATOR: We use illustration
to bring our brand to life
and tell stories that photography can't.
Our style marries the playful with the premium.
It allows for flexibility across our communications,
with each illustration reflecting the diversity
of modern life, by putting people at its heart.
When we use it with the open and cropped hexagons
or in isolation, illustration brings simplicity and clarity
to our message, while our bold use of simple block colours,
it's easy to adapt across all the markets we're in.
Our illustration palette brings the content to life.
(CHIMING TUNE)