WEBVTT

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(AMBIENT MUSIC)

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SPEAKER: We begin with an iconic shape

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and we bring it to life in three ways,

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with our iconic, open,
and cropped hexagons.

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The iconic hexagon welcomes
customers to the brand.

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Recognised the world over,

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it takes centre stage as
our most distinctive asset.

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It's bold, it's confident,
it's always red.

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The open hexagon is a
canvas to tell stories

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and a window into the world
of our customers and people.

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It comes alive when paired
with digital and motion assets.

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The cropped hexagon brings variety

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and dynamism with a subtle nod
to the geometry of our logo.

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These core brand assets

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will help us achieve standout consistency.

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(AMBIENT MUSIC)

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(CHIMES SOUND)