WEBVTT

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Welcome to Create,

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HSBC's global customer-centric
design system,

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and the beating heart of our brand.

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It's our shared Creative Hub

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built to simplify, inspire
and accelerate our brand experience.

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Just as HSBC opens up a world
of opportunity for our customers,

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Create opens up a world of opportunity
for those who bring our brand to life.

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It's both a foundation and a catalyst,
a unifier and a creative enabler.

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And most importantly,
it's a constant global collaboration.

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Shared design thinking
is what makes Create tick.

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We streamlined and simplified our identity
down to its core,

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creating brand consistency,

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whilst also allowing
continuous opportunity

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for our global community.

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Our iconic hexagon, still iconic,
but also bold, playful, eye-catching,

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distinctive, multifaceted,
diverse and accessible by design.

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It's a modular framework
with toolkits and libraries,

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but it's also a springboard
for new ideas, new shapes, new stories,

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and space for celebrating them.

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Together, we create apps,
websites, platforms,

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we create online, offline,
and the spaces in between.

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We create distinction,
we create around the globe.

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We create HSBC.