Tone of Voice
HSBC is at home in a changing world, so we want our customers to feel at home when they interact with the brand.
Our tone of voice is conversational and warm with an intelligent wit. We always talk with people, not at them. Just like our brand, our voice is optimistic, empathetic and uncomplicated.
Tone of voice transcript We say ‘we’ and ‘you’, not ‘HSBC’ and ‘customers’ We are conversational. Not corporate We talk with people. Not down to them. We make the complicated, seem simple. We have an intelligent wit. A knowing smile instead of a belly laugh. We are confident. Not cocky. End