We help people thrive, flourish, and create opportunities that connect us across borders, continents and cultures. To achieve this, we’re using our new purpose and values to re-energise our brand as a catalyst for growth. We’ve strengthened our brand by making it more iconic, attractive, and memorable for our audiences, services, and markets.
Our international business and customers are synonymous with our brand and are our most important competitive advantage. They’ve helped us develop a business that is known globally and is locally relevant. Our brand is integral across our entire customer spectrum, from mass retail to ultra-high net worth customers, across asset management and insurance business lines, and from small start-ups to large enterprises.
HSBC has a bold ambition; to become the most digitally accessible financial services provider in the world. Our aim is to make our public websites, mobile applications, and internal systems accessible and usable by all of our customers and colleagues. Our people and partners are trained to ensure all digital services are accessible by design.
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Brand Ambasador Emma Raducanu
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Our brand partnerships have helped us create meaningful programmes and events in the communities we serve. We promote physical and mental wellbeing by uniting people, cultures, and communities around the things they love. Our partnerships bring our brand promise of ‘Opening up a world of opportunity’ to life.
We partner with passions that connect people around the world, working closely with our partners to help unlock new possibilities for the communities of today and tomorrow.