How creative principles help businesses build a consistent brand.

Explore the development of our motion system and the role it plays in strengthening our brand identity.

A design community working together to deliver connected products and experiences.

Find out how our relationship with D&AD Shift Studio helped us to explore new ways to credibly promote our sustainability ambitions.

How UX designer and illustrator, Kate Evans, created the suite of illustrations for HSBC's Brand Strategy Toolkit.

Discover HSBC's commitment to digital accessibility and its significance.

How to retain app tile brand recognition when a user can change between light, dark and tinted modes.

Celebrating the best in creativity, innovation and ambition in HSBC.

How we laid the foundations for using our iconic hexagon in a creative, collaborative way.

Strengthened, streamlined and simplified; our refreshed brand identity sets us up for success.

How our structure helps us solve problems for customers.

Connecting people, ideas and capital with our borderless approach to banking.

Discover who we are as an organisation; our history, our purpose and who we serve.

Explore opportunities to make connections all over the world and help build the bank for a better future.