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    Welcome to create.hsbc

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    Welcome to the HSBC Create Design System

    HSBC's global design system puts our customers at the heart of everything we do. It's more than just a framework; it's a shared creative hub where ideas flourish.

    Learn about the Create Design System

    Why creative direction matters

    How creative principles help businesses build a consistent brand.

    2 minute watch 3 minute read

    Design Thinking at HSBC

    How our structure helps us solve problems for customers.

    4 minute read

    HSBC and D&AD Shift Studio

    Find out how our relationship with D&AD Shift Studio helped us to explore new ways to credibly promote our sustainability ambitions.

    5 minute watch 4 minute read

    The art of simplicity

    How UX designer and illustrator, Kate Evans, created the suite of illustrations for HSBC's Brand Strategy Toolkit.

    2 minute read

    Accessible by design

    Discover HSBC's commitment to digital accessibility and its significance.

    2 minute read

    HSBC in motion

    Explore the development of our motion system and the role it plays in strengthening our brand identity.

    2 minute read

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    Newsfeed

    A space to share and explore the innovative work happening across the bank.

    About us

    Discover who we are as an organisation; our history, our purpose and who we serve.

    Careers

    Explore opportunities to make connections all over the world and help build the bank for a better future.