Welcome to create.hsbc

    Hero image

    Welcome to the HSBC Create Design System

    HSBC's global design system puts our customers at the heart of everything we do. It's more than just a framework; it's a shared creative hub where ideas flourish

    Learn about the Create Design System

    HSBC and D&AD Shift Studio

    Find out how our relationship with D&AD Shift Studio helped us to explore new ways to credibly promote our sustainability ambitions.

    5 minute watch 4 minute read

    The art of simplicity

    How UX designer and illustrator, Kate Evans, created the suite of illustrations for HSBC's Brand Strategy Toolkit.

    2 minute read

    Accessible by design

    Discover HSBC's commitment to digital accessibility and its significance.

    2 minute read

    Introducing Creative Hexagons

    Unleashing the power of HSBC's iconic symbol.

    2 minute read

    HSBC in motion

    Explore the development of our motion system and the role it plays in strengthening our brand identity.

    2 minute read

    Brand identity

    Strengthened, streamlined and simplified; our refreshed brand identity sets us up for success.

    2 minute read

    Explore more

    About us

    Discover who we are as an organisation; our history, our purpose and who we serve

    2 minute read

    HSBC News and Views

    Find the latest news, media releases, opinions, images and videos from HSBC.

    2 minute read

    Careers

    Explore opportunities to make connections all over the world and help build the bank for a better future.

    2 minute read